Driving High Brand Impact
IKEA leveraged a full-funnel CTV strategy to reach key audiences and deliver measurable brand impact across the TV journey.
Beyond the Break: Connecting Advertising Strategy with Viewer Experience
Learn how CTV advertising is evolving through new formats, measurement strategies, and viewer insights.
How JIC Measurement Supports Cross-Platform TV Planning
Discover how BARB and other JIC frameworks are helping advertisers measure audience reach, incremental viewing and cross-platform TV performance.
The FAST Advantage: Maximising Content Value and Audience Engagement
Discover how FAST is helping content owners drive audience growth, content discovery, and long-term value.
A Multi-Format CTV Strategy for Brand Lift
Renault combined multiple CTV formats to drive measurable brand lift, consideration, and audience engagement.
CTV Advisory Board: Daniel Knapp on the future of CTV in Europe
Session with Daniel Knapp on the future of CTV in Europe, measurement evolution and data-driven advertising.
Scaling Premium FAST Content in Europe
CNA Originals scaled its FAST channel in Europe through strategic promotion and audience engagement campaigns.
Connecting Seasonal Storytelling to the Big Screen for Havila Voyages
How Havila Voyages used big-screen advertising to drive engagement and brand impact.
Understanding EcoVadis and Sustainability in Streaming
Sustainability in streaming relies on shared standards, EcoVadis frameworks and decarbonisation strategies to reduce emissions across the CTV ecosystem.
Incremental Reach in Action
Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.