Incremental Reach in Action
Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.
Single-IP FAST Channels
How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.
From CTV to Total TV
A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.
Enhancing Customer Loyalty with a Scalable Voucher Strategy
Octopus Energy partnered with Rakuten TV to strengthen customer loyalty through a scalable movie voucher solution integrated into its rewards programme.
Turning a Simple Purchase into an Entertainment Moment
Popitas partnered with Rakuten TV to create an at-home entertainment experience, rewarding shoppers with instant access to premium films.
Driving Loyalty with a Combined Voucher and CTV Strategy
Microsoft partnered with Rakuten TV to drive daily engagement and build user loyalty through a combined movie voucher and Connected TV strategy.
How Toffifee Partnered with Rakuten TV to Sweeten Brand Engagement
A Connected TV movie rewards campaign designed to build brand love and encourage repeat purchase for Toffifee in the UK.
How ALDI Built Big-Screen Brand Presence with CTV App Sponsorship
How ALDI used Connected TV app sponsorship to build high-impact big-screen presence and reach households in premium streaming environments.
Wie ALDI durch CTV-App-Sponsoring eine starke Markenpräsenz auf dem großen Bildschirm aufbaute
Wie ALDI App-Sponsorings auf Connected TV nutzte, um eine wirkungsvolle Präsenz auf dem großen Bildschirm aufzubauen und Haushalte in Premium-Streaming-Umgebungen zu erreichen.
Rakuten TV in 2025: A Year of Stories, Scale, and Momentum Across Europe
Explore how Rakuten TV grew across Europe in 2025, expanding FAST and AVOD, scaling distribution, and strengthening partnerships across the streaming ecosystem.
