Fragmentation in CTV – Deep Dive

A closer look at how fragmentation is reshaping the CTV landscape.

CTV fragmentation is reshaping how marketers plan and measure campaigns and 94% already feel its impact.
In this new DeepDive, created with ExchangeWire, we explore how fragmentation influences strategy, performance and ROI, and the tools helping advertisers navigate a fast-evolving CTV landscape.

Inside, you’ll discover:

How fragmentation affects CTV strategy and ROI
The main challenges for advertisers from formats to measurement
The tools marketers rely on, including DSPs and publisher networks like CTVision+
Why data-driven targeting and personalisation are key to overcoming fragmentation

Explore the full insights.
Download the DeepDive to understand how marketers are tackling CTV fragmentation and future-proofing their campaigns.

Enter your details to download the report

FIRST NAME

LAST NAME

WORK EMAIL

WHAT IS YOUR ROLE?*

Job Title

WHERE ARE YOU BASED?*

ENTER YOUR COUNTRY*

please enter your country name

COMPANY TYPE

COMPANY NAME

AREA OF INTEREST

MESSAGE

Yes ,I agree to receive commercial communications from Rakuten TV by email. I can withdraw my consent at any time.
By clicking submit, you acknowledge that Rakuten TV Europe, S.L.U. will process the information you provided in accordance with our Privacy Policy.
You can opt-out from marketing at any time via the Unsubscribe link in our emails or by contacting
rtv-privacy@mail.rakuten.com.