Beyond the Break: Connecting Advertising Strategy with Viewer Experience
We asked advertisers what they wanted to know about CTV viewers. Then we asked the viewers.
As Connected TV continues to mature across Europe, advertisers are looking beyond traditional ad formats to create more engaging and effective viewer experiences. Drawing on research from advertisers, streaming audiences, and Rakuten TV viewers, this report explores the opportunities, challenges, and emerging strategies shaping the future of CTV advertising.
Inside the Report, You’ll Learn:
- Why CTV has become a foundational part of media strategies
- Which advertising formats are driving future investment
- How advertisers are measuring effectiveness beyond delivery metrics
- What viewers value most in the advertising experience
Download the full report for a deeper look at the evolving relationship between advertising strategy and viewer experience.