The Enterprise Edition

Discover how BARB and other JIC frameworks are helping advertisers measure audience reach, incremental viewing and cross-platform TV performance.

Session with Daniel Knapp on the future of CTV in Europe, measurement evolution and data-driven advertising.

Sustainability in streaming relies on shared standards, EcoVadis frameworks and decarbonisation strategies to reduce emissions across the CTV ecosystem.

Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.

How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.

A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.