Connecting Seasonal Storytelling to the Big Screen for Havila Voyages
How Havila Voyages used big-screen advertising to drive engagement and brand impact.
Understanding EcoVadis and Sustainability in Streaming
Sustainability in streaming relies on shared standards, EcoVadis frameworks and decarbonisation strategies to reduce emissions across the CTV ecosystem.
Incremental Reach in Action
Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.
Single-IP FAST Channels
How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.
From CTV to Total TV
A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.
Enhancing Customer Loyalty with a Scalable Voucher Strategy
How Octopus Energy used scalable movie vouchers to strengthen customer loyalty through premium entertainment rewards.
Turning a Simple Purchase into an Entertainment Moment
Popitas partnered with Rakuten TV to create an at-home entertainment experience, rewarding shoppers with instant access to premium films.
Driving Loyalty with a Combined Voucher and CTV Strategy
Microsoft partnered with Rakuten TV to drive daily engagement and build user loyalty through a combined movie voucher and Connected TV strategy.
How Toffifee Partnered with Rakuten TV to Sweeten Brand Engagement
A Connected TV movie rewards campaign designed to build brand love and encourage repeat purchase for Toffifee in the UK.
How ALDI Built Big-Screen Brand Presence with CTV App Sponsorship
How ALDI used CTV sponsorship to strengthen big-screen brand presence in a premium streaming environment.