From CTV to Total TV
A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.
Enhancing Customer Loyalty with a Scalable Voucher Strategy
Octopus Energy partnered with Rakuten TV to strengthen customer loyalty through a scalable movie voucher solution integrated into its rewards programme.
Turning a Simple Purchase into an Entertainment Moment
Popitas partnered with Rakuten TV to create an at-home entertainment experience, rewarding shoppers with instant access to premium films.
Driving Loyalty with a Combined Voucher and CTV Strategy
Microsoft partnered with Rakuten TV to drive daily engagement and build user loyalty through a combined movie voucher and Connected TV strategy.
How Toffifee Partnered with Rakuten TV to Sweeten Brand Engagement
A Connected TV movie rewards campaign designed to build brand love and encourage repeat purchase for Toffifee in the UK.
How ALDI Built Big-Screen Brand Presence with CTV App Sponsorship
How ALDI used Connected TV app sponsorship to build high-impact big-screen presence and reach households in premium streaming environments.
Rakuten TV in 2025: A Year of Stories, Scale, and Momentum Across Europe
Explore how Rakuten TV grew across Europe in 2025, expanding FAST and AVOD, scaling distribution, and strengthening partnerships across the streaming ecosystem.
Building the Future of Responsible CTV With the IAB Gold Standard
Learn how Rakuten TV Enterprise leads responsible CTV advertising as the first publisher certified under the expanded IAB UK Gold Standard.
The Audience Shift: How FAST/AVOD Is Redefining Reach (Part 3)
Discover how FAST/AVOD delivers incremental reach beyond SVOD paywalls, expanding total video coverage for advertisers.
The Audience Shift: How FAST/AVOD Is Redefining Reach (Part 2)
Discover how FAST/AVOD delivers incremental reach beyond shrinking linear audiences to help advertisers expand total video coverage.