The Enterprise Edition

Rakuten TV Enterprise Blog – Inside the business of streaming, content and connected TV.

Single-IP FAST Channels

How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.

From CTV to Total TV

A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.

Rakuten TV’s 2025 Momentum Across Europe

Explore how Rakuten TV grew across Europe in 2025, expanding FAST and AVOD, scaling distribution, and strengthening partnerships across the streaming ecosystem.

Responsible CTV & IAB Gold Standard

Learn how Rakuten TV Enterprise leads responsible CTV advertising as the first publisher certified under the expanded IAB UK Gold Standard.

The Audience Shift: FAST/AVOD & Reach (Part 3)

Discover how FAST/AVOD delivers incremental reach beyond SVOD paywalls, expanding total video coverage for advertisers.

The Audience Shift: FAST/AVOD & Reach (Part 2)

Discover how FAST/AVOD delivers incremental reach beyond shrinking linear audiences to help advertisers expand total video coverage.
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