The Enterprise Edition

Rakuten TV Enterprise Blog – Inside the business of streaming, content and connected TV.

Incremental Reach in Action

March 3, 2026

Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.

Single-IP FAST Channels

February 16, 2026

How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.

From CTV to Total TV

January 29, 2026

A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.

Rakuten TV in 2025: A Year of Stories, Scale, and Momentum Across Europe

December 29, 2025

Explore how Rakuten TV grew across Europe in 2025, expanding FAST and AVOD, scaling distribution, and strengthening partnerships across the streaming ecosystem.

Building the Future of Responsible CTV With the IAB Gold Standard

December 19, 2025

Learn how Rakuten TV Enterprise leads responsible CTV advertising as the first publisher certified under the expanded IAB UK Gold Standard.

The Audience Shift: How FAST/AVOD Is Redefining Reach (Part 3)

December 12, 2025

Discover how FAST/AVOD delivers incremental reach beyond SVOD paywalls, expanding total video coverage for advertisers.