The Enterprise Edition

Sustainability in streaming relies on shared standards, EcoVadis frameworks and decarbonisation strategies to reduce emissions across the CTV ecosystem.

Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.

How single-IP FAST channels use editorialisation and localisation to optimise content strategy in Europe’s ad-supported TV market across EU markets.

A closer look at why siloed measurement no longer reflects how audiences consume TV, and what Total TV planning requires in Europe today.

Explore how Rakuten TV grew across Europe in 2025, expanding FAST and AVOD, scaling distribution, and strengthening partnerships across the streaming ecosystem.

Learn how Rakuten TV Enterprise leads responsible CTV advertising as the first publisher certified under the expanded IAB UK Gold Standard.