The Enterprise Edition

Discover how Rakuten TV’s programmatic Billboard format helps brands maximise attention and impact across the CTV viewing journey.

Session with Emmanuel Crego on programmatic TV, audience activation and collaboration across the Connected TV ecosystem.

Discover how BARB and other JIC frameworks are helping advertisers measure audience reach, incremental viewing and cross-platform TV performance.

Session with Daniel Knapp on the future of CTV in Europe, measurement evolution and data-driven advertising.

Sustainability in streaming relies on shared standards, EcoVadis frameworks and decarbonisation strategies to reduce emissions across the CTV ecosystem.

Why incremental reach matters in Total TV planning and how cross-media measurement reveals CTV’s impact beyond linear.