Rakuten tv to launch multiple fast channels on prime video across europe

• Five curated channels launching on Prime Video in Germany, Italy, and Spain with more territories to follow
• Collaboration further expands Rakuten TV’s CTV portfolio

[City, Date] – Rakuten TV, one of Europe’s leading streaming platforms, today announced a new collaboration with Prime Video to launch multiple FAST (Free Ad-Supported Streaming TV) channels across Germany, Spain and Italy. The announcement is made at Mobile World Congress (MWC) in Barcelona.

Three Rakuten TV owned and operated channels FAST channels – Rakuten TV Romance, Planet Action and 21 Jump Street – have launched in Germany, while O&O channel Alerta Cobra will launch in Spain in the coming weeks. Alerta Cobra will also launch in Italy. Further channels and new European markets are expected to follow, reinforcing the pan-European scope of the agreement.

Through the collaboration, Rakuten TV continues to expand the reach of its FAST offering across Europe, while accelerating the growth of its B2B business division, Rakuten TV Enterprise. The collaboration with Prime Video introduces a new pathway for Rakuten TV’s FAST channels enhancing their visibility and accessibility for audiences across multiple European markets.

As part of the European agreement, three FAST channels are already available on Prime Video in the German market:

• All Romance: A film-led FAST channel featuring international and local romance titles.Available on Prime Video in Germany and Austria. 
• Planet Action: A curated mix of international and local action films focused on high-energy entertainment.Available on Prime Video in Germany and Austria. 
• 21 Jump Street: A dedicated FAST channel based on the cult TV series, blending action, comedy and crime, as undercover police officers investigate high schools and colleges.Available in Germany. 

In the coming weeks, the Alerta Cobra FAST channel will launch in both Spain and Italy on Prime Video:  

• Alerta Cobra: A high-octane action FAST channel based on Alarm für Cobra 11, following an elite police unit through explosive stunts, high-speed chases and crime investigations. (Spain and Italy)

Collaboration expands Rakuten TV Enterprise’s offering coverage 

Brokered through its B2B division, Rakuten TV Enterprise, the collaboration with Prime Video expands Rakuten TV’s FAST footprint and reinforces its position as a leading CTV provider.

By enabling the integration of third-party FAST channels into Prime Video, the collaboration strengthens Rakuten TV Enterprise’s offering and further positions Rakuten TV as a key FAST technology and distribution partner in Europe, creating new scale and reach opportunities for content owners.

Through its FAST and AVOD solutions, Rakuten TV Enterprise helps content partners unlock new audiences and revenue streams, while advertisers and agencies benefit from scalable, pan-European advertising solutions delivering measurable campaigns across connected TV and streaming environments.

Sidharth Jayant, Chief Product Officer at Rakuten TV, explains: “Our strategic collaboration with Prime Video marks a significant step in expanding the reach of our channels and maximizing the revenue opportunities for our rights-holder partners. It also demonstrates the value that Rakuten TV Enterprise brings by anticipating Amazon’s content needs and simplifying the process of launching channels on this exciting and important platform.”

Rakuten TV’s O&O FAST channels are distributed beyond its own platform, reaching audiences across major FAST services such as Samsung TV+, LG Channels, Hisense VIDAA, TCL Channels, Xiaomi TV+, Free and Netgem.