Rakuten TV Enterprise Launches ‘LIVE’ Events
- ‘LIVE’ to bring together more than 150 CTV industry executives in Madrid for the first edition
- The event, which will also host the inaugural session of the CTV Advisory Board, marks the launch of a European series that will continue
this year in the UK, Germany and Italy
Rakuten TV Enterprise today announced the launch of ‘LIVE’, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held in Madrid, Spain on March 17.
The first event will convene more than 150 senior executives and decision-makers from across the ecosystem, including advertisers, media agencies, platforms, production companies, studios and broadcasters for an evening of keynote speakers and networking.
Following Madrid, LIVE will continue throughout the year with events in London, Munich and Milan, forming a European circuit dedicated to advancing dialogue, alignment and collaboration within the CTV market.
The decision to debut LIVE in Spain reflects Rakuten TV’s deep roots in the country, where its European headquarters are located in Barcelona. Operating across 43 territories, the company is placing Spain at the centre of the strategic conversation around the evolution of CTV and advertising-led streaming
in Europe.
LIVE Madrid will include:
- An opening address by Cédric Dufour, CEO and President of Rakuten TV, who will discuss the evolution of the European CTV market and the role of technological innovation in the growth of streaming.
- Miguel López-Valverde, Regional Minister for Digitalisation of the Community of Madrid, will share the regional government’s vision on digital transformation and the development of the audiovisual ecosystem.
- Carla Redondo Galbarriatu, Director General for the Regulation of Digitalisation and Audiovisual Communication Services at the Ministry for Digital Transformation and the Civil Service, will present the transformation of the audiovisual sector from the perspective of the Spanish government following the launch of the Spain Audiovisual Hub Plan.
- Reyes Justribó Ferrer, Director General of IAB Spain, will provide the industry perspective on the evolution of digital advertising and the growing relevance of CTV within media planning strategies.
In the context of a rapidly transforming audiovisual market – driven by the consolidation of streaming platforms and the evolution of advertising models – Rakuten TV Enterprise is launching LIVE as a stable forum for industry reflection and connection, with a European scope and a clear ambition to actively contribute to the market’s ongoing evolution.
LIVE is designed to provide a high-level environment where industry leaders can exchange perspectives, anticipate emerging trends and foster collaborations that accelerate innovation and growth within the CTV ecosystem.
Confirmed attendees include executives from companies including Paramount, Google, YouTube, Movistar+, Warner Bros., BBC Studios, Filmax, Atresmedia, Mediaset, DAZN, Lactalis Group, Dentsu, Havas Media Network, OMD, Publicis and WPP Media, among others.
Inaugural Session of CTV Advisory Board
As part of LIVE Madrid, Rakuten TV Enterprise will also host the first session of the newly formed CTV Advisory Board, an international strategic forum bringing together senior representatives from across the European ecosystem.
Meeting twice annually, the Board will analyse market trends, the evolution of advertising models, and the key challenges and growth opportunities facing the sector, with the aim of generating shared knowledge and contributing to the sustainable development of Connected TV in Europe.
Members include Daniel Knapp (IAB Europe), Emmanuel Crego (Groupe Values), Ana Cámara (WPP Media), Zach Belmont (Paramount), Gareth Vaughan Jones (Virgin Media O2), Maribel Vivancos (WPP Media Spain), Will Gough (Dentsu UK), Johan Holm (WPP Media) and Edouard Lauwick (Rakuten TV
Enterprise).
Cédric Dufour, CEO and President of Rakuten TV said:
“Connected TV is entering a new phase of maturity in Europe, as streaming models evolve and advertising becomes an increasingly central driver of growth. With LIVE, we want to create a space where the industry can come together to exchange perspectives, anticipate change and build stronger collaboration across the ecosystem. Europe is a diverse and dynamic market, and dialogue between platforms, advertisers, media companies and technology partners is essential to unlocking the full potential of CTV. We look forward to welcoming industry leaders from across Europe for this series of events.”
Rakuten TV Enterprise LIVE Madrid will be held on Tuesday 17 March from 6pm at Hotel Mandarin
Oriental Ritz Madrid.
Rakuten TV Enterprise LIVE London will be held on Tuesday 9 June at The Shard, London.
Rakuten TV Enterprise LIVE Munich will be held later in the year (Sept/ Oct).
Rakuten TV Enterprise LIVE Milan will be held later in the year (Sept/ Oct).
