The New Frontier of Advertising: Navigating the European Connected TV Market
A deep dive into the opportunities, challenges, and brand-safe growth of Europe’s evolving CTV landscape.
Connected TV (CTV) is no longer an emerging trend — it’s reshaping the future of advertising across Europe. This new report, created by Rakuten Advertising in collaboration with Google Ad Manager, explores how CTV blends big-screen impact with digital precision, while revealing the opportunities and challenges shaping its rapid growth.
Inside, you’ll discover:
- CTV’s rapid growth: Why budgets are shifting and adoption is accelerating.
- Big-screen + digital targeting: How CTV blends reach with precision.
- Key barriers: Cost, transparency, fragmentation, and brand safety.
- Brand safety insights: What concerns media buyers across UK, DE, FR, IT & ES.
- Programmatic opportunity: Why confidence is rising and spend is increasing.
- Publisher perspective: What advertisers expect from premium CTV environments.
Don’t miss the full breakdown. Download “The New Frontier of Advertising” and uncover how CTV is transforming the future of media planning.