Hollywood Goes FAST
How Studios and Independent Creators Are Reimagining Premium Content via FAST
As Connected TV continues to mature across Europe, content creators and platforms are looking beyond traditional licensing models to build deep, data-driven partnerships. In this exclusive fireside chat, Marion Ranchet (Streaming Made Easy) sits down with industry experts Ryan Donovan (Sony Pictures Entertainment) and Marcos Milanez (Rakuten TV) to discuss how major studios and platforms are embracing the FAST (Free Ad-supported Streaming TV) model. Drawing on real-world insights from their long-standing 15-year collaboration, this panel explores how premium content is finding a new home on the big screen, the realities of localization, and the emerging strategies shaping the future of AVOD.
In this session you’ll find out:
- Why FAST and AVOD have become a foundational part of studio media strategies
- Which content genres and nostalgia-driven catalogs are driving future viewer investment
- How advertisers and platforms are measuring effectiveness beyond traditional CTV delivery metrics
- What viewers value most in a localized, platform-integrated advertising experience
Watch the full panel discussion for a deeper look at the evolving relationship between content strategy, platform syndication, and viewer experience.