A curated suite of independent measurement and targeting tools for every campaign objective
Target with precision. First and third-party data, identity solutions, and contextual audience tools to reach the right viewers.
Run with confidence. Multiple buying routes, IAS-verified brand safety, and local team support across EU5.
Prove what worked. Independent measurement across brand lift, attention, reach vs linear, and cross-media.
Target and profile your audience with precision. First-party signals, third-party data enrichment, and cookieless identity solutions across EU5.
Understand the true impact on brand perception, consideration, and purchase intent with independent, exposed vs control measurement.
Prove incrementality. Measure the audiences your CTV campaign reached that linear TV could not
Rakuten TV Enterprise was a valuable partner in delivering a full-funnel Connected TV activation. The combination of multiple formats and brand lift measurement allowed us to assess performance beyond impressions and focus on meaningful brand outcomes.
