A white-label streaming platform
Launch and scale branded streaming services across Connected TV, web, and
mobile, with full brand control, flexible monetisation, and seamless integration
with existing systems.
Faster Launch &
Simplified Operations
Flexible
Monetisation
Analytics &
Insights
Security &
Compliance
Brand & Experience
White-label OTT Apps places visual identity and content presentation at the center of the experience, enabling partners to fully express their brand across every screen.
- Full white-label design with complete control across layouts, navigation, colours, and typography
- UX-validated navigation designed for intuitive browsing and engagement
- Flexible content presentation including curated rows, playlists, and enriched video layout
- Consistent user experience across Connected TV, web, and mobile devices
- Built with accessibility, privacy, and consent best practices
Discovery & Engagement
Help audiences discover, navigate, and engage with your content through intuitive, content-led experiences
- Flexible content discovery frameworks including categories, collections, and dynamic listings
- Personalised features such as watchlists, continue watching, and multiple user profiles
- FAST EPG integration for seamless navigation across live and on-demand content
- Discovery design adaptable to different catalogue sizes and programming strategies
- Built to increase engagement and turn viewers into repeat users
Playback & Monetisation
Deliver high-quality playback while activating monetisation through flexible models and advanced ad formats
- High-performing playback for both VOD and live content
- Supports AVOD, FAST, TVOD, SVOD, and hybrid monetisation models
- Compliant, consent-aware ad delivery
- aligned with industry standards
- Designed to balance revenue generation with a premium viewing experience
- Flexible integration with existing monetisation and payment systems
Integrations & Platform Flexibility
Connect seamlessly with your existing ecosystem through flexible integrations that adapt to your infrastructure and workflows
- Seamless integration with CMS, MAM, analytics, CRM, CDN, and payment systems
- Backend-agnostic architecture with no vendor lock-in
- Supports localisation and regional configuration for global distribution
- Centralised platform management across devices
- Designed to reduce complexity and accelerate time-to-market
Built on Real Streaming Experience
Powered by over 16 years of Rakuten TV expertise
White-label OTT Apps is shaped by Rakuten TV’s long operational history in streaming and Connected TV, bringing proven technology, strong UI performance, and deep understanding of viewer behaviour across devices.
Devices
0
M+
Remote Controls
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M
Years Experience
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Trusted across the Industry
Monetize Your Content & Audiences
