FAST track to success: why free ad-funded streaming is changing the face of CTV
Insights into how FAST is driving growth and delivering scale across the European CTV landscape.
As viewing habits continue to shift across Europe, free ad-funded streaming (FAST) is becoming a central part of the Connected TV ecosystem. In a fragmented landscape where advertisers seek both scale and precision, FAST offers a powerful solution combining mass reach with targeted, high-engagement environments.
Based on extensive research across the UK, France, Germany, Spain and Italy, this report explores how FAST is reshaping CTV strategies and unlocking new opportunities for brands.
Inside, you’ll discover:
- Why FAST is accelerating across Europe, driven by smart TV adoption and growing viewer preference for free, ad-supported content.
- How FAST delivers scale with precision, combining lean-back TV viewing with advanced targeting and measurable impact.
- The rise of hybrid viewing, including second-screen behaviour and what it means for multi-device advertising strategies.
- Key opportunities for advertisers, from high engagement and non-skippable formats to cost-effective access to premium audiences.
Explore the full insights.
Download the report to understand how FAST is changing the face of CTV and how brands can optimise their Connected TV strategies for growth.